Supporting traditional weavers and artisans so heritage crafts prosper in contemporary markets.
Amaanat enables a wide range of quality creations at appropriate prices, bearing a modern sensibility while retaining their heritage specialty. The aspiration is that rural artisans can prosper by practicing their craft, perfected over generations — ensuring their products are valued and wanted in urban markets and society.
Greater market exposure brings more entrepreneurship and innovation back into the field, giving momentum to weavers and their crafts. Amaanat operates a Weavers Development Fund that supports education of the children of traditional weavers and conducts awareness and training programs in design, fashion trends, technology and marketing.
